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歐米茄的總統廣告宣傳計劃 甘迺迪總統圖書館基金會、太陽神11號及超霸表

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歐米茄的總統廣告宣傳計劃
甘迺迪總統圖書館基金會、太陽神11號及超霸表

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歐米茄為品牌的經典超霸計時表推出環球廣告宣傳計劃,主題環繞前美國總統甘迺迪的一幀照片。甘迺迪總統圖書館基金會是已故美國總統甘迺迪名稱及肖像的管理機構,甘迺迪總統的肖像能使用於是次廣告上,全賴基金會的協助安排。

超霸表與甘迺迪的聯繫是自然契合的。這位已故總統在任滿一千日期間,美國實現了第一次載人太空飛行任務。太空人華特・舒拉(Wally Schirra)和哥頓•庫珀爾(Gordon Cooper)分別在水星太空計劃(Mercury Program)最後兩次升空任務(友誼7號(Friendship 7)及忠誠7號(Faith 7))中佩戴着歐米茄超霸表遠征太空。

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其實早於1963年5月15日哥頓•庫珀爾升空之前,超霸表便已是唯一獲美國太空總署認可參與所有載人太空飛行任務的手表。自此,這隻備受推崇的腕表便伴隨太空人執行每次美國太空總署載人太空任務,當中包括六次登月任務。
美國登月計劃取得成功,全力推動這項壯舉的甘迺迪總統居功至偉。他在1961年5月25日的國會聯席會議首次提及探索月球的重要性。他說:「我相信這個國家應矢志實現這個目標,在60年代完結之前讓美國太空人成功登月並安全返回地球。」

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1962年9月12日,甘迺迪總統在萊斯大學(Rice University)演說時再次表示會展開登月計劃,並宣言:「我們選擇在60年代達成登月及另外一些任務,並非因為它們輕而易舉,而是因為它們具挑戰性。」

雖然甘迺迪總統沒有親眼見證太空人登月,但在他宣佈登月計劃約八年後,太陽神11號在1969年7月21日格林威治時間2:56時成功登陸月球,尼爾‧杭思朗(Neil Armstrong)成為第一位踏足月球的太空人。美國歷史學家施萊辛格(Arthur Schlesinger)對這次太空任務有以下的評價:「就算其他所有事情都被人遺忘,20世紀的成就仍會不朽地被世人銘記,因為那是人類首次跨越地球界限的年代。」「還有,」歐米茄總裁歐科華補充:「他們實現此舉時,手上佩戴的是超霸表。」

OMEGA’s Presidential Campaign
The JFK Library Foundation, Apollo 11 and the Speedmaster
 

OMEGA is basing a worldwide campaign for its iconic Speedmaster chronograph watches around a photograph of President John Fitzgerald Kennedy. The use of Kennedy’s image was arranged in cooperation with the John F. Kennedy Library Foundation which administers the rights to the late president’s name and image.

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The connection between the Speedmaster and Kennedy is a natural one. It was during his thousand days in office that America’s first manned space flights took place. On the final two missions in the Mercury program, Wally Schirra and Gordon Cooper wore OMEGA Speedmasters on their spaceflights (Friendship 7 and Faith 7 respectively).

In fact, prior to Cooper’s launch on May 15th, 1963, the Speedmaster became the only watch ever to be approved by NASA for use on all of its manned flights. The popular chronograph has been part of every NASA manned mission since, including the six lunar landings.

President Kennedy was instrumental in promoting America’s lunar landing program. On May 25, 1961 in an address to the Joint Session of Congress, he first mentioned the importance of going to the Moon, saying, “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him back safely to the earth.”

The president reiterated the point in a speech at Rice University on the 12th of September, 1962 when he proclaimed, “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.”

While Kennedy would not be alive when it happened, a little more than eight years after he first voiced the challenge, Apollo 11 would land on the Moon and at 2:56 GMT on the 21st of July, 1969, Neil Armstrong would step onto the lunar surface. The American historian Arthur Schlesinger said of the mission, “The 20th century will be remembered, when all else is forgotten, as the century when man burst his terrestrial bonds.” “And,” as OMEGA president Stephen Urquhart has pointed out, “he did it wearing a Speedmaster.”

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